Strategic digital marketing

The Digital Marketing program is designed to help you master skills such as understanding the key fundamentals of marketing as well as essential digital marketing skills like organic marketing, paid marketing, marketing analytics. This program will help you understand how data science plays an important role in marketing analytics. The Digital Marketing is a key skill for every business in their growth strategy. Businesses all over the industries are looking for 360-degree digital marketing professionals who can expertly leverage the diverse channels, tools, and techniques that form today’s digital environment to generate real value at every step. 

 Skills covered 

• SEO: Keyword research, on-page/off-page optimization.
• Content Marketing: Strategy, creation, and promotion.
• Social Media Marketing: Campaigns, analytics, and tools.
• Email Marketing: List building, automation, and optimization.
• Paid Advertising: Google Ads, Facebook Ads, PPC strategies.
• Analytics: Google Analytics, ROI measurement.
• Marketing Automation: Tools like HubSpot, Marketo.
• Branding: Digital strategies for brand positioning.
• Mobile Marketing: App promotions, SMS campaigns.
• Conversion Optimization: A/B testing, lead nurturing.

Our faculty members are experts in their fields and bring real-world experience to the classroom. They are passionate about teaching and dedicated to helping you achieve your goals.

We understand that everyone has different learning needs and schedules. That's why we offer flexible learning options, including online courses, in-person classes, and hybrid programs.

We believe that hands-on learning is the most effective way to learn. That's why we incorporate practical, real-world projects into our courses and programs to help you apply what you've learned in a meaningful way.

We're committed to helping you achieve your career goals. Our career services team provides one-on-one support to help you prepare for job interviews, create a winning resume, and network with potential employers.

We're more than just a school – we're a community. We offer a variety of opportunities to get involved, including student organizations, volunteer projects, and networking events.